CPA's guide to developing effective business plans, 2001

목차 (Table of Contents)

• CONTENTS
• PART 1 DEVELOPING EFFECTIVE BUSINESS PLANS
• CHAPTER 1 : BUSINESS PLANNING : AN OPPORTUNITY FOR CPAS = 3
• The Opportunity = 4
• The Problems = 5
• Whose Plan Is It? = 5
• Pricing and Comparitive Costs = 5
• Competition in Business Planning = 6
• Liabilities and Risk = 7
• A Professional Solution = 7
• Software Specifics = 8
• CHAPTER 2 : THE MARKETING OF BUSINESS PLANNING = 9
• Introduction = 9
• The Marketing Process = 9
• Start with the Target Market = 11
• Understand the Market Needs = 13
• Develop Your Service Offering = 15
• Business-plan Seminar = 15
• Business-plan Review = 16
• Business-plan Revision = 16
• Complete Business Plan = 17
• Business Plan and Financial Implementation = 17
• Develop Appropriate Strategy = 18
• Create the Tactics to Implement Strategy = 18
• Tradition Service Marketing = 19
• The Marketing Machine = 23
• Website Marketing = 24
• Build Programs to Make It Happen = 28
• CHAPTER 3 : THE ENGAGEMENT = 29
• A Real Example = 29
• Underlying Client Needs = 30
• Facilitating the Process = 31
• Software Specifics = 31
• Meetings and the Management Process = 33
• Reviewing the Strategy = 35
• Helping Your Clients Forecast = 37
• Software Specifics = 37
• 1. Understand the Past = 38
• 2. Keep It Simple = 39
• 3. Divide and Conquer = 40
• 4. Use Simple Growth Formulas = 41
• 5. Use Business Charts = 42
• Business Plan Research = 42
• The Internet = 43
• Other Good Sources of Information = 45
• Implementing the Plan = 47
• The Real Value of a Plan Is Its Implementation = 50
• Implementation Depends on the Whole Cycle = 50
• The Cycle Depends on People More than Plans = 52
• CHAPTER 4 : OUTLINES AND ANALYSES = 53
• Software Specifics = 53
• A Standard Plan Outline = 53
• Chapter 1 : Executive Summary = 53
• Chapter 2 : Company Description = 54
• Chapter 3 : Products or Services(or Both) = 54
• Chapter 4 : Market Analysis = 54
• Chapter 5 : Strategic Plan = 54
• Chapter 6 : Management Team = 55
• Chapter 7 : Financial Plan = 55
• Standard Tables and Numerical Analysis = 55
• Software Specifics = 57
• Variations : Functionality First = 58
• More Variations : The Nature of the Business = 59
• Software Specifics = 60
• CHAPTER 5 : BUSINESS DESCRIPTIONS = 63
• Some Critical Questions = 64
• What Business Are We In? = 64
• What Are the Keys to Success? = 64
• Do We Have a Value Proposition? = 66
• Do We Have a Competitive Edge? = 67
• What Is Our Mission? = 67
• The Rest of the Description = 68
• CHAPTER 6 : MARKET ANALYSIS = 69
• Market Segmentation = 69
• Market Analysis = 72
• Industry Analysis = 74
• Market Forecast = 76
• Software Specifics = 78
• CHAPTER 7 : SALES FORECAST = 81
• Software Specifics = 81
• A Simple Forecast = 81
• Units-Based Sales Forecast = 82
• CHAPTER 8 : PLANNING FOR PERSONNEL = 85
• Defining the Team = 85
• Software Specifics = 85
• CHAPTER 9 : PRO-FORMA FINANCIAL STATEMENTS = 89
• Business Essentials = 89
• Profits Are Not Cash = 90
• Software Specifics = 90
• Filling Out the Pro-Forma Income Statement = 93
• Handling Cash Flow = 94
• Software Specifics = 94
• Cash Flow Inputs = 98
• Some Key Formulas in Detail = 99
• Dealing with Accounts Payable = 99
• Calculating Inventory Balances = 101
• Calculating Accounts Receivable = 101
• The Importance of Handling Exceptions = 102
• Cash Estimations in Practice = 103
• The Balance Sheet Is Already Calculated = 106
• Important Business Ratios = 108
• CHAPTER 10 : FINANCIALS IN EXPERT MODE = 113
• Spreadsheet Protection and flexibility = 113
• Spreadsheet Linking = 114
• Percent of Sales and Similar Formulas = 115
• Cash Flow and Sensitive Balance Override = 116
• Managing the Tax Treatment = 117
• Loan Repayments = 119
• Managing Depreciation = 120
• Linking User-defined Tables to Other Tables = 121
• CHAPTER 11 : FINAL STEPS IN CREATING THE BUSINESS PLAN = 123
• Make It Concrete and Specific = 124
• Review and Revise = 124
• Software Specifics = 124
• Implementing the Plan = 125
• Record Actual Results = 126
• Software Specifics = 126
• Analyzing Plan vs. Actual = 128
• Ongoing Revisions = 129
• Summary and Conclusions = 131
• CHAPTER 12 : INTERNATIONAL BUSINESS PLANS = 133
• A Rainy Day in Rio = 133
• Your Business, Your Client's Business : What's Different? = 134
• Currency Exchange Rates = 134
• Added Uncertainty = 142
• International Planning Is Still Planning = 143
• CHAPTER 13 : BUSINESS VALUATION = 145
• The Business Plan Is Not the Most Important Factor = 145
• The Plan Is Vital Documentation = 148
• Benchmarks for Buyers; Reading a Plan for Valuation = 150
• Conclusion : The Plan as Communication = 154
• CHAPTER 14 : AMERICAN MANAGEMENT TECHNOLOGIES, INC. SAMPLE PLAN = 155
• CHAPTER 15 : EXAMPLE : BRIARPATCH DEVELOPS A PLAN = 231
• Planning Meeting = 231
• Budget and Programs Meeting = 232
• Finishing Up = 237
• Following Up = 239
• CHAPTER 16 : BRIARPATCH FURNITURE SPECIALTIES, INC. SAMPLE PLAN = 241
• CHAPTER 17 : ABC PARTNERS SAMPLE PLAN = 285
• CHAPTER 18 : AMPLE SOFTWARE COMPANY SAMPLE PLAN = 325
• CHAPTER 19 : ACME CONSULTING SAMPLE PLAN = 377
• BUSINESS PLANNING PROJECT CHECKLIST = 409
• SAMPLE ENGAGEMENT LETTER = 412
• PART 2 GUIDE TO BUSINESS PLAN PRO SOFTWARE 4.0
• CHAPTER 1 : SOFTWARE INSTALLATION = 421
• Requirements = 421
• Installation = 422
• Personalize Your Software = 430
• Registration = 430
• Web Update = 432
• Technical Support = 434
• Support Policies and Philosophy = 435
• CHAPTER 2 : START-UP OPTIONS = 437
• The Welcome Screen = 437
• Start a Plan = 438
• Continue Your Last Plan = 438
• Open a Plan = 438
• Open a Sample Plan = 438
• CHAPTER 3 : STARTING A NEW PLAN = 441
• The Plan Wizard = 442
• Saving a New Plan to Disk = 444
• Edit Plan Wizard = 445
• Plan Manager = 446
• Program Resources = 447
• Tips = 448
• Working on Your Business Plan = 449
• Text, Table, and Chart Modes = 449
• Text Mode = 450
• Task Manager = 452
• Working in Text Mode = 453
• Table Mode = 455
• Working in Table Mode = 455
• Chart Mode = 458
• Chart Wizard = 458
• Chart Designer = 460
• Web Resources and Additional Help = 461
• APPENDIX A : ERROR MESSAGES = 463
• APPENDIX B : FREQUENTLY ASKED QUESTIONS = 467
• APPENDIX C : GLOSSARY = 473
• APPENDIX D : TABLE TIPS AND TRAPS = 481
• INDEXES = 489