IPA 기법을 활용한 호텔웹사이트 품질 연구 = A Study on Hotel Website Quality by the IPA Matrix : Focusing on the Budget Hotel of China

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate on the buget hotel website quality in China to use IPA matrix. In order to achieve the research purpose, by reference to previous research focusing on budget hotel’s website service quality, this study has extracted dimensions of hotel’s website service quality, and has exported questions of measurement, thereby conducting the differential analysis of importance and satisfaction of hotel’s website service quality, and putting forward theoretical basis. By sampling survey, sent out 300 questionnaires personally, in which 299 valid questionnaires were analyzed.
Research conclusions are that there are three dimensions of hotel"s website service quality with quite high importance and satisfaction, reliability, security, and entertainment. Dimensions with high importance and low satisfaction are convenience, responsiveness and empathy. Dimensions with low importance and satisfaction are those with no need of improvement, which includes tangibles. Future research and implications are disscussed.

목차 (Table of Contents)

• Abstract
• I 서론
• II. 이론적 배경
• III. 연구방법
• IV. 실증분석
• V. 시사점
• 참고문헌