The purpose of this study was to investigate sales training that salespersons already had and that they wanted to have, and to analyze the effects of their characteristics an sales training which they wanted to have. A total of 500 questionnaire were ...
The purpose of this study was to investigate sales training that salespersons already had and that they wanted to have, and to analyze the effects of their characteristics an sales training which they wanted to have. A total of 500 questionnaire were distributed to salespersons of department stores in Daegu and 297 samples were used for the statistical analyses such as frequency, t-test and ANOVA. The results suggested that salesperson wanted to have more sales training and to have different training contents and educational methods from what they had have. Also, there were significant differences in training contents and educational methods that salespersons wanted to have according to their age, educational level, and work experience.