축제 관련 산업 기초조사를 통한 축제의 산업적 발전방안 연구

국문 초록 (Abstract)

1. 과업의 배경
ㅇ 그간의 공공주도형 위주의 축제에서 점차적으로 민간주도형 축제로 전환해가야 할 필요가 있는
데, 이와 관련하여 개별 축제별 소비구조, 공급구조를 바탕으로 산업 생태계를 파악하여 현상태
를 살펴볼 필요가 있음
ㅇ 변화된 축제 환경에 대응하고, 축제 자생력 및 지속가능한 경쟁력 제고를 위해 산업적 관점으로
축제 정책 전환 필요
- 그간 축제 정책은 개별 축제 차원 지원 위주
- 축제를 둘러싼 산업 생태계에 대한 인식 부족, 축제 관련 산업 발전을 위한 정책 미비(문화부 축제 전문가.
현장 의견 수렴, 2019년 8월~10월)
ㅇ 축제 연관 산업, 업종, 사업체 등의 기초적 조사도 전무한 상태로 이에 대한 조사.분석과 정확한
이해를 바탕으로 향후 축제 정책수립 기반 마련 필요
- ?문화관광축제 지원제도 개선계획?(2019년 11월)에 축제의 산업적 성장 기반 마련을 위한 ‘축제 연관 산
업 조사?연구 강화’ 추진과제 포함
2. 과업의 목적
ㅇ 축제 핵심 산업과 연관 산업의 구조, 규모 및 특성, 상호연계성 등을 파악
-산업 생태계 파악 차원에서 축제와 직접적으로 관련된 1차업종과 이와 거래되는 2차업종을 구분하여 업종
구성, 거래규모 등을 파악
ㅇ 축제산업 및 산업 생태계 개념과 범위 등을 제시하고, 축제산업 및 축제산업 생태계 정의
- 개념적 정의와 더불어 관련 업종에 대한 실태조사를 바탕으로 축제산업 생태계 정의
ㅇ 축제산업 관련 기술 및 산업의 변화 동향을 파악하고, 축제산업 지원정책 등 축제의 산업적 중장
기 발전방안 마련
- 업종, 자금조달, 인력양성, 업계교류 네트워크 등 산업적 관점에서의 정책방안 도출

목차 (Table of Contents)

• 제1장 서론
• 제1절 과업의 배경 및 목적 ·····························································································································3
• 1. 과업의 배경 ··········································································································································3
• 2. 과업의 목적 ··········································································································································3
• 제2절 과업의 범위 및 연구 방법 ····················································································································4
• 1. 과업의 범위 ··········································································································································4
• 2. 과업의 추진방향 ···································································································································4
• 3. 연구 방법 ··············································································································································5
• 제2장 관련 이론 및 현황 분석
• 제1절 우리나라 지역축제의 성장과 한계 ········································································································9
• 1. 지역축제 성장배경 ································································································································9
• 2. 지역축제 현황 ·····································································································································11
• 3. 지역축제 한계 ·····································································································································13
• 제2절 산업 및 산업화 ····································································································································16
• 1. 산업의 개념 ········································································································································16
• 2. 축제의 산업 구조 ·······························································································································18
• 3. 공급 네트워크 이론 ····························································································································20
• 제3절 지역축제의 추진 체계 ·························································································································28
• 1. 추진 체계 구성 ···································································································································28
• 2. 축제 추진 체계의 업무 전개별 구분 ·································································································30
• 제4절 축제의 재원 조성 ·································································································································34
• 1. 정부지원 ··············································································································································34
• 2. 민간지원 ··············································································································································34
• 3. 자체 예산 ············································································································································35
• 제3장 축제의 산업구조 분석
• 제1절 비용 분류 ·············································································································································39
• 1. 소비 지출(수요 측면) ·························································································································39
• 2. 예산 지출(공급 측면) ·························································································································41
• 3. 비용항목 세부 설명 ····························································································································44
• 제2절 분석 과정 ·············································································································································48
• 1. 소비 지출 ············································································································································48
• 2. 예산 지출 ············································································································································49
• 제3절 산출 결과 ·············································································································································52
• 1. 수요 측면(소비 지출) ·························································································································52
• 2. 공급 측면(예산 지출) ·························································································································53
• 3. 비용 분류 과정의 한계 ······················································································································58
• 제4절 추가 분석(산업연관표 활용) ················································································································60
• 1. 분석 방법 ············································································································································60
• 2. 수요 측면 산업 연관관계 분석 ··········································································································63
• 3. 공급 측면 산업 연관관계 분석 ··········································································································69
• 4. 축제 생태계 구조 ·······························································································································80
• 5. 파급효과 추정 ·····································································································································81
• 제5절 축제 유형별 예산지출 차이 ················································································································83
• 1. 구분 ·····················································································································································83
• 2. 분석 결과 ············································································································································84
• 제4장 기초사업체 현황조사
• 제1절 조사개요 ···············································································································································91
• 1. 조사 목적 ············································································································································91
• 2. 조사 설계 ············································································································································91
• 3. 조사 내용 및 범위 ·····························································································································92
• 제2절 조사결과 분석 ······································································································································93
• 1. 축제 관련 사업체 일반현황 ···············································································································93
• 2. 축제 관련 사업 실행 ························································································································105
• 3. 코로나19가 축제 관련 사업체에 미친 영향 ···················································································115
• 제5장 국내.외 사례 분석
• 제1절 국내 사례 ···········································································································································121
• 1. 보령 머드 축제 ·································································································································121
• 2. 안동국제탈춤축제 ·····························································································································129
• 3. 하동 야생 차문화 축제 ····················································································································132
• 제2절 해외 사례 ···········································································································································135
• 1. 독일 옥토버 페스트 ·························································································································135
• 2. 이태리 베네치아 카니발 ··················································································································138
• 제6장 축제의 산업적 발전 방안
• 제1절 연구결과 종합 및 시사점 ··················································································································145
• 1. 연구결과 종합 ··································································································································145
• 2. 시사점 종합 ······································································································································149
• 제2절 기본방향 및 발전방안 ·······················································································································155
• 1. 기본방향 ···········································································································································155
• 2. 축제산업 발전방안 ···························································································································156
• 제3절 연구의 의의 및 한계 ·························································································································169