소셜 미디어 이용과 시민성간의 관계에 대한 구조분석: 인터넷 정치참여의 매개효과분석 = Structure Analysis on Relation between Social Media and Civility: With a Focus on Mediation Effect of Internet Political Participation

다국어 초록 (Multilingual Abstract)

The Purpose of this study is to analysis the impact of use of social media on internet political participation and civic virtue, and to analysis the multi-relation of those variables. The analysis results were the followings: First, The impact of Facebook and Tweeter on internet political participation were significant, while The impact of Facebook and Tweeter on civil virtue were not significant. Second, The impact of Cacaotok on internet political participation, civility, and order observance were not significant. Third, The impact of podcast on internet political participation and civil virtue civility were positively significant, while The impact of podcast on order observance were positive negatively significant. forth, The impact of blog on internet political participation were positively significant, while The impact of blog on civil virtue and order observance were not significant. fifth, The impact of internet political participation on civil virtue were positive significant, while The impact of internet political participation on order observance were negative significant. sixth, Social media via internet political participation were significant positive effect on civic virtue, While These were significant negative effect on order observance, Lastly, The impact of Civic virtue were not positive significant.