뉴미디어 확산과 선거의 변화 = The Proliferation of New Media and Changes in Election

다국어 초록 (Multilingual Abstract)

The proliferation of new media is changing the meaning and function of the election as well as the power structure surrounding the election campaign. Unlike the modern period in which political parties and candidates took the lead in campaigns, in the post-modern period the role of voters network using new media is enhanced ranging from making election pledges to mobilizing supports. As moving on from pre-modern to modern and to post-modern period, the axis of election power transferred from political party to candidates and to voters. In accordance with the proliferation of new media the institutional meanings of the election is also changing. While the elected representatives had the power of trustee in the industrial society, in the era of new media their role is limited to the delegate who just faithfully represent demands of voters. In the new media era, political intermediary institutions such as election and political party become weak and citizens’ direct participation becomes more active. Therefore participatory democracy will have a higher affinity with the new media era, in which citizens actively participate in the policy making process.

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