정보제공형 웹사이트 사용자 인터페이스 평가에 관한 연구 = An Empirical Study of Influence of Web User-Interface on Office Management Professionals

다국어 초록 (Multilingual Abstract)

The main objective of this research is to find out whether there exist any user interlace factors that influence female office management professionals' business activities on the web. The result of this study shows office management professionals' gender difference on responses to 16 interlace factors in four major categories, (1) web design, (2) structure, (3) navigation, and (4) interaction. The study has been initiated by an intuition that most of current internet sites were made most likely by male web designers and/or planners, and for that reason those sites could be ideally designed for male to navigate and search for information and interact with the system.
The best information-providing 30 web sites were selected from the list of Best 100 Web Sites, generated by www.100hot.com, and a panel of 10 members for each gender were chosen after conducting phone interviews. Each gender panel consists of five members who use the internet for about 1 to 2 hours on daily average and another five members who work on the web for about 4 to 6 hours on daily average. 20 panel members had to carry out their job in their own work setting, checking all of 30 web sites and responding to four questions for each interlace factor. It took 7 days to collect all data from the panel, and using SPSS program the statistical analysis was performed to find out user interface factors which female office professionals reacted to most negatively. T -test results were used for the analysis of difference of two gender groups on interlace factors.
As a result of this study, we have found out that 'formation', 'location', 'usuability,' and 'robustness' are the most influencing interface factors for web designers to concern when they develop web sites for female office professionals.
The study result can be improved by enhancing reliability of choosing target web sites to investigate and panel members. Also, it is strongly recommended to apply the main idea of this research to other classes of web sites, such as service-providing and product-providing web sites, too.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구방법
• Ⅳ. 결론
• 참고문헌
• ABSTRACT