애국심, 소비자 자민족중심성향, 원산지 이미지, 제품에 대한 태도, 구매의도간의 관계와 경쟁관계에 대한 인식이 이들 변수간의 관계에 미치는 영향

목차 (Table of Contents)

• 1. 서론
• 2. 문헌연구
• 1) 애국심(Partriotism)
• 2) 소비자 자민족중심성향(Consumer Ethnocentrism)
• 3) 원산지효과(Cotuntry of Origin Effect)
• 4) 특정 국가와 경제적으로 경쟁관계에 있을 때
• 3. 연구방법
• 1) 표본 선정 및 표본의 특성
• 2) 대상 국가 및 제품선정
• 3) 설문구성 및 변인 측정
• 4) 신뢰성 검증
• 5) 자료분석
• 4. 결과 분석
• 5. 결론
• 참고문헌
• Abstract

참고문헌 (Reference)

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