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1 이웅규, "정보기술 사용에서의 놀이성, 유용성 그리고 사회적 영향: 미니홈피 사용을 중심으로" 한국경영정보학회 15 (15): 91-110, 2005
2 Jones, M. A., "Why Customers Stay : Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes" 55 : 441-450, 2002
3 Van der Heijden, H., "User Acceptance of Hedonic Information Systems" 28 (28): 695-704, 2004
4 Davis, F. D., "User Acceptance of Computer Technology : a Comparison of Two Theoretical Models" 35 (35): 982-1003, 1989
5 Zhang, K. Z. K., "Understanding the Role of Gender in Bloggers’ Switching Behavior" 47 : 540-546, 2009
6 Gefen, D., "The Relative Importance of Perceived Ease of Use in IS Adoption : A Study of E-Commerce Adoption" 1 (1): 1-28, 2000
7 Kim, S. S., "The Integrative Framework of Technology Use : an Extension and Test" 33 (33): 513-537, 2009
8 Wold, H., "Soft Modeling : the Basic Design and Some Extensions, In System Under Indirect Observations : Part 2" North-Holland 1-54, 1982
9 Davis, F. D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology" 13 (13): 319-340, 1989
10 Ray, S., "Online Users’ Switching Costs : Their Nature and Formation"
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17 Chin, W.W., "Frequently Asked Questions- Partial Least Squares and PLS-Graph"
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21 Gefen, D., "Customer Loyality in E-Commerce" 3 : 27-51, 2002
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23 Fishbein, M., "Belief, Predicting and Changing Behavior-The Reasoned Action Approach" Psychology Press 2010
24 이호근, "A study of factors that affect user intentions toward email service switching" 43 : 884-893, 200609
25 Kim, S.S., "A longitudinal model of continued IS use: An integrative view of four mechanisms underlying postadoption phenomena" INST OPERATIONS RESEARCH MANAGEMENT SCIENCES 51 (51): 741-755, 200505
26 Gefen, D., "A Practical Guide to Factorial Validity Using PLS-Graph : Tutorial and Annotated Example" 16 (16): 91-109, 2005
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