Using digital analytics for smart assessment|RISS 상세보기

목차 (Table of Contents)

CONTENTS
Preface = ix
PART Ⅰ THE DIGITAL ANALYTICS PROCESS / Tabatha Farney
1 Understanding Digital Analytics = 3
2 Collecting the Data = 15
Tools and Data Points You Should Know
3 Analyzing Digital Data = 31
Digital Analytics and Data Analysis Tools
4 Digital Analytics in Practice = 49
How Helpful Is Your Online Content?
5 Using Digital Analytics for Collection Development = 63
PART Ⅱ EXPANDING THE DIGITAL ANALYTICS PROCESS
6 On the Road to Learning Analytics : The University of Michigan Library's Experience with Privacy and Library Data / Laurie Alexander ; Doreen R. Bradley ; Kenneth J. Varnum = 83
7 Ensuring Data Privacy in a Library Learning Analytics Database / Michael D. Doran = 95
8 Creating the Library Data Dashboard / Laura Costello ; Heath Martin = 107
9 The Myth of the Declining Reference Statistic : Revealing Dynamic Reference Services through Digital Analytics / Marissa C. Ball ; Melissa Del Castillo = 117
10 I Using Digital Analytics to Assess Your Social Media Marketing Efforts / Joel Tonyan = 127
Selected Bibliography and Further Resources = 141
About the Contributors = 145
Index = 149

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서점명	서명	판매현황	종이책			전자책 구매링크
서점명	서명	판매현황	정가	판매가(할인율)	포인트(포인트몰)	전자책 구매링크
	Using Digital Analytics for Smart Assessment	판매중	120,250원	108,220원 (10%)	5,420포인트 (5%)