The 11th Ichon Ceramics Festival was designed as the Korea Cultural Tourism Festival by the Ministry of Culture and Tourism with the financial and promotional aids. This study is to analyze the visitor market of the Ichon Ceramics Festival including t...
The 11th Ichon Ceramics Festival was designed as the Korea Cultural Tourism Festival by the Ministry of Culture and Tourism with the financial and promotional aids. This study is to analyze the visitor market of the Ichon Ceramics Festival including the international one, to identify the major visitor motivations, and to evaluate the 11th Ichon Ceramics Festival from the both foreign and domestic visitors. In October 199'7, the 355 questionnaires (including 77 questionnaires) of foreign visitors were completed in the Ichon Festival. It is found that 83 of total foreign tourists are currently residing in Korea. The majority of them are English teachers and educators in Korea. The effective media for festival information is identified as 'the word of mouth'. The results of the study also indicated that despite some dissatisfactions to access to the restroom and visitor-oriented facilities, the foreign visitors consider the event organization to be very satisfactory. This study also investigated the significant visitor motivations to establish the effective festival strategies for nest year.