태권도 수련자에 대한 인식도 조사 = A Survey on the Perception of Tae-kwon-do Trainee

다국어 초록 (Multilingual Abstract)

The purpose of this study was to provide the basic data for competitive marketing strategy of tae-kwon-do with survey paper in which it is investigated the characteristics to choice the tae-kwon-do gym and the characteristics for the degree of satisfaction with the participating tae-kwon-do gym and the characteristics to prefer tae-kwon-do or the other physical training programs. The subjects of this study were the 292 students of elementary school who were sampled from participating tae-kwon-do gym in Seoul with Convenience sampling method. This study examined the frequencies analysis, t-test, crosstabs analysis and χ2 with the specific variables in participants. The results of present study was as follows : 1. The purpose of participating to tae-kwon-do gym was to progress the physical fitness regardless of gender of subjects`s parent. In addition, parents of female participants thought that it was more important to training spirits and courtesy than other variables. 2. The most preferred program with Subjects`s parents was the fitness activity and followed by tae-kwon-do, gymnastics, expressional activity, athletics, and games. Male parents more preferred the tae-kwon-do than any other programs and female parents preferred the fitness activity. 3. Subjects were satisfied with tae-kwon-do program regardless of the gym`s location, the distance to gym, the dimension of gym, and lesson fee. 4. The most preferred item to choice the tae-kwon-do gym was the facilities of the gym and followed by the acquirement percentage of black belt, lesson time, lesson fee, the gym`s location, the dimension of gym, kindness, instructor`s degree, the ability of instruction, and the distance to gym.