The purpose of this study is to investigate the association of the well-being orientation and consumer needs for lunch with their lunch behaviors. Since college students and the employees in the company are the major buyers of the lunch and they have ...
The purpose of this study is to investigate the association of the well-being orientation and consumer needs for lunch with their lunch behaviors. Since college students and the employees in the company are the major buyers of the lunch and they have the different time and financial constraints, they are compared with each other. The survey data collected from the 400 college students and the employees in the company living in Seoul and the suburbs of Seoul were used for analysis. The results find that there are differences in well-being orientation, consumer needs for lunch, and lunch behavior between the college students and the employees in the company, and the well-being orientation and consumer needs for lunch are associated with lunch behavior.