관광이벤트장소의 마케팅전략에 관한 연구 = A Study on Marketing Strategies of Tourism Event Place

다국어 초록 (Multilingual Abstract)

Today, Tourism Event is emerging as a tourism product. The central government and local government also have their interests in regional tourism event for activiating their economy growth and regional image. In particular, the utilization of cultural tourism resources such as regional festivals have become very popular everywhere. It is important to develop and use cutural assets sa tourism product.
Tourism Event as tourism products has a advantage to enhance the national or local area's image, to attract tourists from other area or nations.
Therefore, regional have to marketing strategy of festival place for enhancement of economic and culture levels. Main strategies are to improve a attraction and image of festival place.
Market strategy of tourism event place is to sell cluture tourism product. Tourism Events will be able to provice excellent opportunities to enjoy traditional regional culture.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 관광이벤트
• Ⅲ. 장소마케팅
• Ⅳ. 관광이벤트장소의 마케팅전략
• Ⅴ. 결론
• 참고문헌
• ABSTRACT