실증연구를 통한 문화관광축제의 발전방안 탐색 = A Search of Development Plan for the Cultural Tourism Festivals

다국어 초록 (Multilingual Abstract)

People enjoy 'festival' because it has exciting program in a fresh atmosphere out of daily life. Each participants have their own purposes and tastes in festival but they take pleasure from unusual experience like dancing, singing and eating or so.
However most regional festivals need to suit the purpose of government festival support system in order to the festival become a celebrated 'Cultural Tourism Festival'.
First of all to do, a festival has to characterize a regional culture and make well-matched programs.
Second of all, festivals have to help the regional economic growth Sale of special items in the festival place can be of much service.
Third of all, festivals must be fun. People won't come again a boring place because people visit festivals just for fun. The participants of a funny festival would be come back next time with other people, and they speak loud to another people how great the festival is. Therefore, festivals have to make enjoyable experience program to change passive visitors into positive participants.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 축제의 변천과 유사용어
• Ⅲ. 문화관광축제의 등장배경
• 1. 관광축제의 출현
• 2. 문화관광축제의 뜻과 개최현황
• Ⅳ. 실증연구
• 1. 연구설계
• 2. 평가부문별 문화관광축제의 특성
• 3. 문화관광축제의 공식평가와 생존률
• Ⅴ. 성공적인 문화관광축제의 조건
• 1. 독창성
• 2. 상품성
• 3. 오락성
• 4. 축제시간
• 5. 주민소득
• 6. 축제 기획의 전문성
• Ⅵ. 결론