유통구조 변화에 따른 농산물 전자상거래 활성화 방안에 관한 연구

다국어 초록 (Multilingual Abstract)

Since the 21st century, to the worldwide computer, broadcasting, communications and other technologies have be developed. because of the Internet allows real-time information delivery, Information Society that was done quickly. In this study, using information technology, Active measures to enable e-commerce in agriculture is discussed. agricultural e-commerce to the consumer satisfaction surveys were conducted, too. In addition to, as a e-commerce features, informance, convenience, interface presented. After research results, I think information, convenience, interface is important to consumers. Consumers will be spent on activities having a new value. To respond to these consumers, Companies must evaluate the internal capabilities. and outside the assessment continuously. E-commerce will give an effective way to companies. And e-commerce will develop further in the future. Therefore, e-commerce will be done by the long-term plan.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 1.1 연구의 배경
• 1.2 연구의 목적
• 1.3 연구의 방법 및 범위
• 2. 이론적 배경
• 2.1 농산물의 유통환경
• 2.2 농산물 전자상거래의 개요
• 3. 농산물 전자상거래 만족도 조사
• 3.1 조사개요
• 3.2. 연구모형
• 3.3 가설설정
• 3.4 가설검증
• 4. 농산물 전자상거래 활성화방안
• 4.1 농산물 전자상거래 운영 측면
• 4.2 농산물 전자상거래 마케팅 측면
• 4.3 농산물 전자상거래 지원정책 측면
• 5. 결론
• 5.1 연구요약
• 5.2 연구의 시사점
• 5.3 연구의 한계점
• 6. 참고문헌