홈쇼핑 모바일 앱 화면구성에 관한 연구 -Main화면 중심으로- = A Study on screen composition of home shopping mobile app -Focusing on main screen-

다국어 초록 (Multilingual Abstract)

These days, we can enjoy many things on mobile devices thanks to new development of information and communications. We can do so shopping as well. Previously, we had to go shopping to stores, but now we can rest and enjoy home shopping at home more conveniently. And at the present moment, we can use smart phones for shopping without limitation of space and time. When users are provided with shopping information in real time without constraints of space and time through home shopping mobile applications, they will consider the applications have good functions. Characteristics displayed by home shopping mobile applications provide customers with a fascination to attract their eyes on the ground of various events and discount coupons unlike TV home shopping. Besides, live broadcasts of home shopping on TV can be watched without a constraint of space. Therefore, this study extracted 3 basic types of attention and emphasis, unification, and combination from a main screen configuration displayed by home shopping mobile application. For comparison and analysis, a survey with five-point scale of basic type convenience was performed, targeting 10 people of analysts. Compared to CJ O shopping Corp. and GS Home Shopping Inc.,it was revealed that Hmall had remarkably low distinction of 3 types. In order to analyze the reason, this study summarized necessary factors by subdividing them. The factors were segmentalized as Logo, Addition, Search, Contents, Banner, Info Menu, and Right. As a result, the places of components displayed on Main screen configuration are similar due to convenience and needs of users. However, it was disclosed that needs users perceive depend on how images or icons with effects, not text, are composed. To display a variety and plenty of information on small devices, it is regarded that as a part of screen configuration organized according to purposes of much information of products, many parts including sizes of images, patterns, fonts, and colors demand specialized designers’ consideration. In the future, it is expected that this study can be used as a basic reference for developing new screen configurations of home shopping mobile application.