패밀리레스토랑 서비스의 고객만족도 제고방안에 관한 연구 = The Study of the Service Industry Development in the Family Restaurant

다국어 초록 (Multilingual Abstract)

The food and beverage service industry consists of every establishment that sells food and beverage to people outside their own homes.
The value of dietary life is changed and also Family Restaurant is remarkably realized as not only a place for eating nut a place for enjoying an atmosphere, a flavor, a meeting and chasing a society because of the rise in the standard of the customer's living and the charge of the propensity of consume.
The high quality of the service is essential to the success of a family restaurant firm or other food and beverage service establishments. Any food and beverage service establishment such as restaurants should provide their customers with food and beverage products and good service to meet their physical and psychologial expectaions in order to improvement to the family restaurant.
We are concerned about service quality.
The family restaurants in Korea have a family good reputation from their guests. The taste and quality of food, and the hygience and cleanness are foremost important in choosing hotel restaurnats, and offerings on the occasion of memorable events such as annivesaries are counted much less important, of sometimes even ignored.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 서비스 및 패밀리레스토랑에 관한 이론적 고찰
• 1. 서비스의 의의
• 2. 서비스의 특성
• 3. 패밀리 레스토랑의 정의
• Ⅲ. 패밀리레스토랑 현황
• 1. T.G.I.F
• 2. 마르쉐
• 3. 베니건스
• 4. 기타
• Ⅳ. 고객만족도 제고방안
• 1. 고객만족의 어려움
• 2. 고객만족도 제고방안
• Ⅴ. 결론
• <참고문헌>