호텔 식ㆍ음료상품의 고객애호도 측정변수에 관한 연구 = Customer Loyalty Variation of Food & Beverage Products in Hotels

다국어 초록 (Multilingual Abstract)

Service quality, customer satisfaction and switching barrier are increase to repeat guests and aids to customer loyalty. Increasing of repeat guest give profits of hotel's F &8 products. Specialty, hotel products intention to service quality are has to distinction of service and increasing to production and interesting of concern with loyalty.
Result of this study presents fourth device for customer loyalty in hotel's F &8 products.
First, Hotel must managing guest managing program with effect and systemic and reviewing importance of customer management. Second, Hotel has going to effect of brand recognition, store recognition and service recognition for example managing of image, professional and kindness and education of staffs, correctness and convenience of reservation and atmosphere of restaurant marketing acts for customer loyalty etc.
Third, Improving total service quality for customer satisfaction and recognition of importance of membership to staffs.
Fourth, Marketer is going to effect increasing of customer loyalty with membership service system.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 고객애호도에 관한 이론적 고찰
• Ⅲ. 고객애호도에 영향을 미치는 변수
• Ⅳ. 실증분석
• Ⅴ. 종합 토의
• Ⅵ. 결론
• 참고문헌
• ABSTRACT