The objectives of this study were (1) to identify the dimensional structure of the consumers' emotion and formed of the Korean traditional botanical patterns, (2) to identify the dimensional structure of the consumers' emotion and sensibility formed o...
The objectives of this study were (1) to identify the dimensional structure of the consumers' emotion and formed of the Korean traditional botanical patterns, (2) to identify the dimensional structure of the consumers' emotion and sensibility formed of the botanical patterns popular in modern Korea, (3) to analyze effects of several elements of the botanical pattern designs popular in modern Korea on the consumers' emotion and sensibility, 94) to identify the most important design elements for modernization of Korean traditional botanical patterns in order to suggest an illustrative guideline for it The instruments developed for this study were a set of stimuli which consisted of 32 botanical patterns and a reponse scale The respondents were asked to report their emotion and sensibilities toward each stimuli on the response scale
To summarize the result, three sub-dimensions emerged to account for the structure of consumers' emotion and sensibility formed of Korean traditional botanical patterns, while four sub-dimensions identified to account for those formed of botanical patterns popular in modern Korea The most important design element for the modernization of Korean traditional botanical patterns were identified as form contrast between motives, average level of saturation, hue contrast, saturation contrast and coverage in layout Based on the findings, a conclusive guideline for modernization of Korean traditional botanical was suggested.