모바일뱅킹 환경에서 서비스 채택의도와 피신뢰자 유형

목차 (Table of Contents)

• 요약
• I. 서론
• II. 이론 개발 : 피신뢰자 유형과 신뢰유형
• 2.1 서비스 제공업체와 정보기술 채널
• 2.2 고객 자신
• III. 연구 모델 및 가설
• 3.1 연구 모델
• 3.2 연구 가설
• 3.3 연구 변수
• IV. 연구 방법
• 4.1 자료수집
• 4.2 표본 특성
• 4.3 타당성 및 신뢰도 분석
• V. 가설 검증
• VI. 토론
• 6.1 결론 및 시사점
• 6.2 기여
• 6.3 연구 한계 및 향후 연구방향
• 참고문헌
• 부록 : 측정 항목
• Abstract

참고문헌 (Reference)

1 "perceived ease of use and user acceptance of information technology" 319-338, 1989

2 "Wireles trust: conceptual and operational definition" 2 (2): 38-50, 2004

3 "User acceptance of information technology: toward a unified view" 27 (27): 425-478, 2003

4 "Trust in cyberspace" National Academy Press, Washington, D. C. 1998

5 "Trust and TAM in online shopping: an integrated model" 27 (27): 51-90, 2003

6 "The role of website characteristics in initial trust formation" 45 (45): 94-103, 2004

7 "The role of system trust in business-to-consumer transactions" 20 (20): 197-226, 2003.3

8 "The price of convenience Quarterly Journal of Electronic Commerce" 3 (3): 273-285, 2002

9 "The impact of initial consumer trust on intentions to transaction with a Web site: a trust building model" 11 (11): 297-323, 2002b

10 "The impact of customer trust and perception of security control on the acceptance of electronic commerce" 7 (7): 135-161, 2003

11 "The effects of locus of control on wordofmouth communication" 11 (11): 215-228, 2005

12 "The development of initial trust in an online company by new customers" 41 (41): 377-397, 2004

13 "Switching barriers and repurchase intentions in services" 76 (76): 259-274, 2000

14 "Springfield" MA 1986

15 "Social Foundations of Thought and Action" Prentice-Hall 1986

16 "Self-Service technologies: understanding customer satisfaction with technology-based service encounters" 64 : 50-64, 2000.7

17 "Reliability of information systems based on the critical success factors-formulation" 1987186-204

18 "Raising a red flag on global WWW privacy policies" 43 (43): 117-127, 2002

19 "Psychological antecedents of institution-based consumer trust in e-retailing" 42 (42): 159-177, 2004

20 "Overcoming barriers to the successful adoption of mobile commerce in Singapore" 1 (1): 194-231, 2003

21 "Locus of control, Web use and consumer attitudes toward Internet regulation" 22 (22): 41-57, 2003

22 "Initial trust and the adoption of B2C e-commerce: the case of Internet banking" 35 (35): 50-64, 2004

23 "Influencing the ‘Shape’ of Resistance An Experimental Exploration of Paradoxical Directives and Psychological Reactance" 47-71,

24 "Individual trust in online firms : scale development and initial test" 12 (12): 211-241, 2002

25 "Implementing successful self-service rechnologies" 16 (16): 96-109, 2002

26 "Facilitating conditions, wireless trust, and adoption intention" 46 (46): 17-24, 2005

27 "Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior" 26 (26): 243-268, 2002

28 "Effects of personal control on adoption of self-service technology innovation" 16 (16): 553-572, 2002

29 "E-commerce: the role of familiarity and trust" 28 : 725-737, 2000

30 "E-commerce relationships: the impact of trust on relationship continuity" 15 (15): 1-16, 2005

31 "Dispositional effects on job and life satisfaction the role of core evaluations" 3 (3): 17-34, 1998

32 "Developing and validating trust measures for e-commerce: an integrative typology" 13 (13): 334-359, 2002a

33 "Conumer acceptance of wireless finance" 8 (8): 206-217, 2004

34 "Consumer trust in and Internet store : a cross-ultural validation" 5 (5): 1999

35 "Consumer trust in an Internet store" 1 : 45-71, 2000

36 "Consumer trust in B2C e-commerce and the importance of social presence: experiments in e-products and e-services" 32 : 407-424, 2004

37 "Consumer self-confidence: refinements in conceptualization and measurement" 28 (28): 121-134, 2001

38 "Consumer acceptance of electronic commerce: integrating trust and risk with the Technology Acceptance Model" 7 (7): 101-134, 2003

39 "Choosing among alternative service delivery modes: an investigation of customer trial of self-service technologies" 69 : 61-83, 2005

40 "Building effective online marketplaces with institution-based trust" 15 (15): 37-59, 2004

41 "Beyond concern: a privacy-trust-behavioral intention model of electronic commerce" 42 (42): 289-304, 2005

42 "An integrative model of organizational trust" 20 (20): 709-734, 1995

43 "An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors" 30 (30): 184-201, 2002

44 "A trust model for consumer Internet shopping" 6 (6): 75-91, 2001