소비자의 웰빙태도 및 웰빙구매행동 영향요인 분석 = Related Factors Estimation of Consumer's Well-being Attitude and Well-being Purchasing Behavior

다국어 초록 (Multilingual Abstract)

This study analyzed the differences in aspect of consumer's well-being attitude and well-being purchasing behavior based on consumer's social demographic characteristics. Moreover, this study examined the factors that influence consumer's well-being attitude and well-being purchasing behavior and analyzed whether consumer's attitudes toward health and environment which is the keyword for well-being influence the attitude for well-being and whether consumer's well-being attitude and information exploring behaviors have effect on well-being purchasing behavior or not. The findings of this study were as follows :
First, there were statistically significant differences on consumer's well-being attitude depending on education level, local residents, profession, household income. Second, there were statistically significant differences on consumer's well-being purchasing behavior depending on age, marital status, local residents, household income. Third, variables affecting on consumer's well-being attitude were education level, local residents, health-oriented attitude. Fourth, variables affecting on consumer's well-being purchasing behavior were employment status, well-being attitude, information exploring behavior.