This study was learned the know-how about brand-place marketing development through successful marketing activity of other local government and to find out the solution for the problems of local economy that is getting worse by reviewing the successfu...
This study was learned the know-how about brand-place marketing development through successful marketing activity of other local government and to find out the solution for the problems of local economy that is getting worse by reviewing the successful cases of brand -place marketing. To achieve this study, We conducted various data analysis (demographic characteristics, factor analysis, correlation analysis, t-test and ANOVA test, regression analysis). The result reveals that the brand-place marketing activity of local government is more satisfied than base local government brand for tourist.