공유미용실 헤어디자이너의 경험에 관한 탐색적 연구 = An Exploratory Study on the Experience of Hair Designers in Shared Beauty Salons

다국어 초록 (Multilingual Abstract)

The purpose of this study is to explore the experiences of hair designers in shared beauty salons, which have emerged as a new employment alternative in the beauty industry with the spread of the Gig Economy, and to identify the process of reconstructing their professional identity. For this purpose, in-depth interviews were conducted with 13 hair designers with more than 5 years of experience who have worked in shared salons in Seoul for more than 1 year, and Thematic Analysis was performed. The results showed that participants gained autonomy from the hierarchical control of traditional employment relationships, but at the same time experienced the total responsibility and instability of being a one-person business owner. In addition, they formed horizontal cooperative relationships with colleagues in a space where the competitive structure was dismantled, strengthened ties with customers through personal branding, and built a hybrid identity of 'Artist-Entrepreneur'. This study suggests that shared beauty salons are not just a space sharing model, but a field for experimenting with new labor modes and identities of professional Gig Workers.