디지털 컨버전스 제품의 효용에 영향을 미치는 요인에 관한 연구

국문 초록 (Abstract)

본 연구는 모바일 컨버전스의 유형을 그 특성에 따라 4가지로 분류하고 각각에 대한 사용자의 효용을 검증 한 실증적 연구이다. 먼저, 휴대폰에 ①인터넷 등의 서비스가 융합되는 개방서비스, ②일정관리 등과 같이 고유의 서 비스가 융합되는 고유서비스, ③DMB 등과 같이 방송서비스가 융합되는 방송, ④카메라 등과 같은 기기가 융합되는 기기의 크게 4가지로 컨버전스를 유형화하였다. 본 연구의 모델은 모바일 컨버전스의 효용이 컨버전스 유형별 이용수 준과 품질수준에 의해 어떻게 달라지는가를 규명하는 것이다. 분석 결과, 개방서비스와 기기의 이용수준이 모바일 컨 버전스의 효용에 미치는 영향이 유의하게 나타났고, 개방서비스의 품질수준이 효용에 미치는 영향이 유의하게 나타났 다. 본 연구는 컨버전스를 유형화하고 사용자 효용에 영향을 미치는 유형을 검증함으로써, 향후 성공적인 디지털 컨 버전스를 위한 의미있는 자료를 제공할 수 있을 것으로 기대된다.

다국어 초록 (Multilingual Abstract)

This study is research of actual proof on verification of the user's utility about mobile convergence products and the types of convergence categorize into four types according to their characteristics. Four types of convergence; ①Open service via scalable internet, ②Close service dependent on mobile phones, ③Broadcast services such as DMB, ④Individual products such as camera based on digital technology. The purpose of research model is to identify differences in effect value of the types of mobile convergence according to its usage level and level of quality. As the result of this study, Usage level of open service/individual products had a significant effect on the user's utility about mobile convergence products, Also Level of quality of open service had a significant effect.

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