무게중심을 이용한 상업시설의 입지선정모형 연구 -서울시 대형마트를 대상으로- = A Modeling of Commercial Location Using the Center of Gravity: Focusing on the Case of Hypermarket in Seoul

다국어 초록 (Multilingual Abstract)

The most reasonable location for a new store is a specific area that makes it possible to turn most profits. In other words, the area that makes maximum turnover will be the most reasonable location where most profits are expected. That means the location which has greatest occupied population is the best potential location for a new store because this location could make most turnover. This study has established another model to find the best location applying Center of Gravity principle in physics. That is, supposing every individual has the same weight, this application is to find the Center of Population which exists surely in some place in a certain area. By selecting the estimated point as the Center of Gravity and six marginal points around it, and assuming that new stores are beginning their businesses in these 7 points, this study has suggested the way of finding the practical Center of Gravity by calculating the number of occupied population through the population computation and its comparison. Especially, it has shown that this new location model can be applied usefully to real situation by demonstrating actual examples of areas and to the location analysis of pre-existing stores by displaying its process of pre-existing stores.

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