고령친화용품 온라인 쇼핑몰 콘덴츠 구성에 관한 연구

다국어 초록 (Multilingual Abstract)

Because a large senior citizen community is growing within Korea’s population, senior-friendly products and markets are expected to be on the rise. As senior citizens become a major consumer, the exchange of information in internet shopping malls and on online portal sites has become extremely important. In addition to information that focuses on basic facts about products, we propose consumer information that is geared specifically towards the physical and geriatric needs of the senior population. This new exchange of questions and answers between the consumer and the merchant will be organized into different categories, and further contents will be added accordingly. This innovative type of information-chain, which accounts for the more complex mind set of senior citizens, will have a great affect on senior citizen-friendly products, as well as the industry as a whole.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 고령친화용품의 분류 및 특징
• Ⅲ. 고령친화용품 인터넷 쇼핑몰 콘텐츠
• Ⅳ. 제안 콘텐츠 구성 이용 사례
• Ⅴ. 결론
• 참고문헌

참고문헌 (Reference)

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3 김상현, "노인소비자 시장의 특성과 마케팅 전략" 한국경상학회 15 (15): 1997

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5 문인혁, "고령친화용품 표준화 실태조사 및 품목선정 연구" 보건복지가족부 2007

6 한국보건산업진흥원, "고령친화산업 활성화 정책방향과 과제" 보건복지부 2005

7 한국보건산업진흥원, "고령친화 복지용구의 체계적 관리를 위한 DB 구축" 보건복지가족부 2008

8 송순영, "고령자 소비자정책의 발전방향" 한국소비자원 30 (30): 2006

9 강병익 외, "강병익" 보건복지가족부 2006

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