문화관광지원 방문자의 만족과정에서 해설의 역할 - 상황적 관점

다국어 초록 (Multilingual Abstract)

  Visitors are likely to understand and be satisfied with a tour that includes interpretation. Incorporating interpretation in tourism requires great costs, but few efforts have been made to find the specific situations for this service to be really effective. Our research is analyzed with the following issues. First, is it possible to apply the ACSI model to understand the overall satisfaction process of the Cultural Tourism Visitors? Second, how does it differ between the tour with and without interpretation services? Third, the involvement is introduced as the situational variable, and the role of the interpretation service is assessed in four situations. As the results, the ACSI model is applicable to understand the overall satisfaction process of the Cultural Tourism Visitors. Also, it shows that the higher the visitors" involvement is, the more effective to achieve satisfaction. These results will be helpful in establishing several strategies to increase visitors" satisfaction.