위치기반서비스 이용에 대한 인지된 위험의 영향 연구 = An Empirical Study of the Effect of Perceived Risk upon Intention to LBS Use

다국어 초록 (Multilingual Abstract)

As the disclosure of privacy information has grown steadily, concerns about mobile services based on the personal information also increased. We aspired to reveal factors influencing the use of Location-Based services(LBS) App and analyse how the perceived risk affected between these factors and the use of LBS App. Results showed that usefulness and social influence influenced on the use of LBS App. We also found that the group who highly recognized the perceived risk was highly affected by usefulness and the group who lowly recognized the perceived risk was highly affected by social influence. Findings show that the company's strategy should be different depending on the level of consumers' perceived risk.

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