企業의 倫理經營이 企業이미지와 消費者의 購買意圖에 미치는 影響 = The Effect of Corporate Ethics and Company Image on consumer purchase Intentions

다국어 초록 (Multilingual Abstract)

This research is to prove by experience that the company's ethical management in relation with the common good consumers know of, have effect on the company's image and the consumer's intention to purchase the company's product.
Recently companies are putting more effort into ethical management to improve their image and income. In the past, companies were moved only by income, and companies were known only for their high income. But these days companies have become a major part in society and they are putting effort to solve society problems. So they can earn good images from the consumers by these efforts and make bigger income also with helping to provide consumers with better products. So this is the time where companies need the ethical management related with common good strategy.
From this research we can find out that the ethical management strategy has effect on the companies image and the consumers intention to buy the companies product. So we can know from this research that the companies leading the 21st century must use the ethical management strategy. So we must spend a lot of time and effort to find out the difference between our companies and overseas companies and find the right type of ethical management strategy that suits our companies.

목차 (Table of Contents)

• 第1章 序 論 1
• 第1節 硏究의 必要性 및 目的 1
• 第2節 硏究의 方法과 範圍 4
• 第2章 理論的 背景 6
• 第1節 倫理 經營 6
• 1. 윤리경영의 개념과 필요성 6
• 2. 윤리경영의 변화 10
• 3. 윤리경영의 효과 15
• 第2節 倫理經營과 公益連繫마케팅 19
• 1. 공익연계마케팅의 등장배경과 개념 19
• 2. 공익연계마케팅의 목적과 효과 21
• 3. 윤리경영과 공익연계마케팅의 관계 23
• 第3節 倫理經營知覺과 企業이미지 25
• 第4節 倫理經營知覺과 消費者 購買態度 27
• 第3章 硏究 方法 30
• 第1節 硏究假設 30
• 第2節 硏究方法 30
• 1. 연구 대상 30
• 2. 설문지의 구성 31
• 3. 자료의 처리 33
• 第3節 分析 및 結果 34
• 1. 자료의 분석 34
• 2. 연구 가설의 검증 결과 40
• 第4章 結 論 49
• 第1節 硏究結果의 要約 및 示唆點 49
• 第2節 硏究의 限界點과 向後의 硏究課題 52
• 參考文獻 53
• ABSTRACT 56
• 附錄(설문지) 57