A Study on e-marketplace Strategy and Structure in an Electronic Market

다국어 초록 (Multilingual Abstract)

Electronic marketplace provide an information infrastructure, by which traders can realize commerce over electronic networks, Information technology, such as standard interface, cost-effective inter-organization networks and search techniques, is a substantial component for electronic marketplace service. Electronic marketplaces are evolving in both business to business, and business to consumer contexts.
The main objective of this paper in to develop a BtoB electronic marketplace system strategy and structure that in able to help users to buy products based on their interests and preferences. This study suggests that it is possible to connect a mass of customers and suppliers through a B2B e-marketplace and develop business relationship processes.

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