한국의료관광서비스 선택요인과 선택요인의만족도와 선호도에 관한 연구: 중국인을 중심으로 = A Study on selective Factors and Satisfaction and Preference for selective Factors of Korean Medical Tour Service

다국어 초록 (Multilingual Abstract)

This study puts focus on the fact that the service selecting factors of the increasing Chinese medical tourism industry could be different from those of other foreigners. Research findings are as follows;Firstly, Chinese pursuit of the price benefit among customers' selecting factors has a positive effect on preference factors. Secondly, the higher the medical service quality is among Korea medical service attitude factors and the higher the score of the pursuit of distance benefit is, the more Chinese selecting factors positively influence satisfaction factors. But to the contrary, the lower the tourism service quality scores are, the more they have a negative effect on satisfactions factors. The implications of these research findings as follows;Firstly, Chinese consider Korea medical tour to be relatively cheaper comparing to other developed countries and thus they prefer Korea medical tour. Secondly, Chinese prefers Korea to any other countries because of a brief time and a short distance. However, a short distance does not always offer satisfaction on medical tourism service. Thirdly, Chinese think that medical service qualities are much more important than the price and distance factors. Fourthly, if the tourism quality factor is not satisfactory, it influences satisfaction negatively. However, since this study was not carried out targeting only medical tour undergoer, research findings could be altered if a survey were carried out targeting undergoer only. In this study it is difficult to do a sample survey concerning Chinese medical tour undergoer, but in the follow-up research I am trying to undertake an investigation targeting medical tour undergoer only.

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