태국의 한류현상 : 분석과 평가 = Korean Wave in Thailand: Analysis and Evaluation

다국어 초록 (Multilingual Abstract)

The realistic trend of the Korean Wave(Hanryu) in Thailand as a major cultural input can be traced from 2001. Presently this trend is quite visible on TV drama, movies, pop music, etc. The countries influenced by the Korean Wave are generally the ones belonging to Chinese or Cinfucian culture. So far, the countries studied under the influence of Korean Wave are Vietnam and Singapore in the Southeast Asia. This research is, however, an attempt to study Thailand. Although Thailand was influenced by the Chinese culture, dominant influence is basically Indian culture and Buddhism. Yhus, the influence of the Korean Wave in Thailand can be seen in a different light.
In this context, this paper intends to broaden the scope and the horizon of existing theories on assimilation of alien cultures through the study and analysis of different forms of Korean Wave in Thailand. This paper will also try to study forms, background, causes, and perception of 'Hanryu' or the 'Korean Wave' in Thai socoety and its effects.