조직 학습 관점에서 중소기업의 EMO와 수출성과의 관계에 대한 연구

국문 초록 (Abstract)

최근 가속화되는 세계화 속에서 중소기업의 해외 시장에 대한 참여는 증가하고 있지만, 대기업에 비해 상대적으로 자원이 부족하여 중소기업의 수출 활동에 한계가 있다. 이에 최근 중소기업의 수출 활동에 관한 연구들은 중소기업 특유의 국제화 과정이나 수출 성과를 향상시킬 수 있는 경쟁 자원 및 전략에 관한 내용이 주를 이루는데, 특히 수출시장지향성은 부족한 내부 자원의 한계를 극복하고 보다 효율적으로 수출 활동을 할 수 있는 주요한 수단으로 인식되고 있다. 이에 본 연구에서는 중소기업의 수출시장지향성에 초점을 두고, 이러한 수출시 장지향성이 중소기업의 수출성과에 미치는 영향에 대해 알아보고자 하였다. 특히, 본 연구에 서는 조직 학습의 관점에서 국제 경험이 수출시장지향성과 수출성과의 관계에 조절효과를 보일 것으로 기대하였으며, 국제 경험을 수출 기간 및 범위, 강도로 구분하여 영향력의 차이를 살펴보고자 하였다. 한국 수출 중소기업을 대상으로 한 실증분석 결과, 수출시장지향성은 수출성과에 긍정적인 영향을 미치는 것으로 나타났으며, 수출 기간이 길수록, 수출 비중이 높을 수록 수출시장지향성이 수출성과에 미치는 긍정적인 영향이 커지는 것으로 나타났다. 중소기 업의 관점에서 수출시장지향성의 중요성을 인식하고 이러한 수출시장지향성이 수출성과에 미치는 영향을 알아봄과 동시에, 조직 학습 관점에서 국제 경험의 조절 효과를 하위 범주로 구분하여 살펴봄으로써 향후 중소기업의 수출시장지향성에 관한 추가적인 연구가 활발히 이루어질 수 있을 것으로 기대된다.

다국어 초록 (Multilingual Abstract)

The resource constraints and capability limitations common to small and medium sized enterprises(SMEs) present them with significant challenges to overcome in exporting activities. In spite of liabilities of smallness, however, smaller firms are likely to have more customer contact, a greater propensity for action and more flexibility than larger firms. Thus, export market orientation(EMO) could help SMEs to disseminate the generating information of export market effectively and respond more quickly than larger firms. From this point of view, this study examines the relationship between EMO and export performance in SMEs context. Especially, from the organizational learning perspective, the study explores the moderating effects of different types of international experience - export duration, scope, and intensity - on the link between EMO and export performance. Using survey data from 170 Korean exporting SMEs, the findings indicate that more export market-oriented SMEs rated the success of their export activities more highly, and the link between EMO and performance is stronger when export duration is longer and export intensity is higher. This study investigates how previous decisions about when to initiate exporting and the level of export dependence affect expect success through EMO. Although previous work has accepted the contingent view, the present study offers on a novel way of theorizing how the export activities leading to various types of international experience are intertwined with EMO effectiveness from the organizational learning perspective. Our findings show the important role of EMO on export success for SMEs and whether the positive effect of EMO on performance can be enhanced or reduced depending on the kinds of international experience.

목차 (Table of Contents)

• I. 서론
• Ⅱ. 연구 배경 및 가설
• Ⅲ. 연구방법
• Ⅳ. 실증분석
• Ⅴ. 결론 및 시사점
• 참고문헌
• Abstract

참고문헌 (Reference)

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