전자무역 : 소셜 커머스가 전자상거래에 미치는 영향: 소셜 커머스 분석 모델 관점에서 = Impacts of Social Commerce in E-commerce: In perspective of Social Commerce Analysis Model

다국어 초록 (Multilingual Abstract)

According to diffusion of social network, social commerce based this platform have been rapidly growing with usage of multiple smart devices. In this paper, we review several definitions & classifications of social commerce, and then suggest our definition. Above all, we suggest social commerce model analysis framework in perspective of business model based on revised Timmers`s definition, With this framework, we analyzes impact of social commerce on e-commerce in perspective of value, actor, and revenue models. Through this analysis, we can find social commerce impact and change existing e-commerce. Finally, we suggest implications of social commerce, future directions of social commerce, further research issues. Through this research, we expect that actors related to e-commerce have the strategic implications.