As an attempt to disciplinary convergence between social science and humanities, this paper aims at illuminating the qualitative research value of an international conference called the 2008 Business Enterprises for Sustainable Travel Education Networ...
As an attempt to disciplinary convergence between social science and humanities, this paper aims at illuminating the qualitative research value of an international conference called the 2008 Business Enterprises for Sustainable Travel Education Network and a documentary film Gringo Trails(2014) directed by an anthropologist Pegi Vail by introducing and analysing their research processes and results. Unlike the quantitative research usually using metric analysis, the conference and the film show the phenomenological function emphasizing vividness and the aspects of qualitative research as a case study and ethnography. First, the tourism experts in this conference conclude that the integration, coordination, and cooperation with stakeholders are the desirable appearance of the future tourism industry through the analysis methods of Future Wheel and Backcasting. Meanwhile, Gringo Trails agrees with this opinion, pointing that typical backpackers` herd mentality and cultural snobbery give a negative impact on tourist sites and the quality of residents` lives, and suggesting the quality tourism experiences that do not harm the local uniqueness as a countermeasure. I hope that this study contributes to raising the availability of the qualitative research for the sustainable tourism.