소셜커머스 이용행동에 따른 헤어서비스 추구혜택과 서비스 불만족 및 평가차이 = Hair Services seeking benefits and services, and evaluation dissatisfaction differences in social commerce utilization behavior

다국어 초록 (Multilingual Abstract)

This study will study the benefits sought hair services and service dissatisfaction and evaluated using difference in social commerce action, object of the present invention is to provide a basis for marketing and the result is as follows. Social commerce is the buying and the experience of many, that's why the price or discount level, often using social commerce company Kupang, Timon, Wemakeprice order to purchase items were mainly found most relevant products. Hair also social commerce service benefits sought-dimensional seek convenient, economic pursuit, pursuit trust, four levels of service to pursue, unsatisfactory service skills shortages factors, two of the post-treatment anxiety, hair-service evaluation is a provider satisfaction, service satisfaction, I know the results of the buying experience that is convenient to pursue collective action using the differences in social commerce, but no difference according to the perception that the presence of more highly. Showed dissatisfaction is higher in the group that knows the social commerce hair services, assessments have been shown to increase awareness in the community who do not know the social commerce hair services. The study concluded that social commerce through hair services over dissatisfaction with services technology factors were lack of post-treatment anxiety. In other words, are needed social commerce services for a variety of hair services. Also build trust for the content, rather than just convenience to emphasize aspects of social commerce, if you release a variety of products from many vendors hair services social commerce market will grow more than the present.