배우자와 자녀의 외모 인식과 미용서비스 선호도 및 만족도 = Spouse and child’s perception of external appearance, and preference for and satisfaction level towards beauty treatment service

다국어 초록 (Multilingual Abstract)

These days, families are nuclear families. Likewise, sense of individualism stands out notably, and nuclear families that are relatively independent focus on individuals’ happiness and self-realization. As such, interest in the external appearance, occupation, school life, hobby and lifestyle in general among the family members is increasing. External appearance determines the overall everyday life in the modern society. Accordingly, this study seeks to analyze the difference in the perception of spouse and child, who are family members, towards external appearance and to study the preference for and satisfaction level towards beauty treatment service. When the difference in the spouse and child’s preference for beauty treatment service was examined, both the two groups manifested high preference. The two groups produced low scores when it comes to the satisfaction level regarding use, oral tradition and overall satisfaction level when the difference in the satisfaction level of spouse and child towards beauty treatment service was examined. In case of re-use, two groups produced low scores. As such, use of beauty treatment service does not merely affect oneself, but also even the spouse and child. As such, it is necessary to develop increasingly structured strategy to increase customer satisfaction level and to create profit by identifying individual customers’ diverse needs.