블로그 이용행태에 따른 미용 블로그 인식 = A beauty blog recognition by blog using pattern

다국어 초록 (Multilingual Abstract)

This study presents ways to identify the using patterns of the blog. beauty blog is recognized as an analyzing factor in this study to present ways of utilizing efficient information based on basic data. First, as the result of Demographic characteristics, average monthly income of less than 500 thousand won who was 20s unmarried of female that was graduated university to showed a high percentage. Second, as the result of blog using pattern, searching directly for usage route, more than six months for usuage period, one to five times a month. In the case of using time, from 10 minutes to 30 minutes and collecting information has the highest percentage for reason of using blog, and accessing to makeup blog was the highest. Third, factor analysis and reliability analysis was conducted to determine the level of satisfaction measurement and utilization and beauty blog recognition, Named as 'advertising' and 'commonality', the two factors were derived significantly. Fourth, according to the accessing path, other factors and reliability factors also showed the highest average. Website was the least reliable. According to the blog using path, average of 3 months was the highest for blog advertising factors, and less than one month showed a relatively low average. According to the degree of connection, average of once a day showed the highest for the advertising factors and the reliability factors. All advertising factors and reliability factors, according to the blog using, for more than two hours was the highest for the average utilization.