문화관광해설사가 인식하는 역할과 자질에 관한 연구: 문화합의분석(Cultural Consensus Analysis)의 적용 = A Study on Roles and Qualifications from the Perspective of Culture and Tour Guides: An Application of Cultural Consensus Analysis

다국어 초록 (Multilingual Abstract)

Culture and tour guides as volunteers have been offered by a local community to its visitors since the culture and tour guide system was operated in Korea in 2001. They have played an important role as front-line service professionals who are responsible for visitors' overall impression and satisfaction with their experience in the local community. While the role of the culture and tour guide is recognized as being important and high standards of service performances by the cultural tour interpreters are required, their recognition within society is not as highly regarded. Hence, consideration should be given to understand their roles and improve their status as a professional. This study conducted a survey with 277 culture and tour guides to examine the role perception from the perspective of culture and tour guides, recording a response rate of 44%. Three were excluded due to insufficient information from the answers, and 119 used to perform further analyses. This study adopted the cultural consensus analysis to investigate whether the respondents share their perceptions regarding their roles and qualifications as culture and tour guides and, if so, what those are. The result shows there is little agreement with respect to such roles and qualifications. This study contributes to the field of tourism in suggesting that culture and tour guides' social status and treatment be improved reflecting on the importance of their roles and qualifications.

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