안동국제탈춤페스티벌 성장전략 연구 = 공연부문 수행평가를 중심으로

다국어 초록 (Multilingual Abstract)

The Andong International Mask Dance Festival, which was established in 1997, celebrated its 20th anniversary this year. The festival marked a new era for sustainable growth as it was selected as the Republic of Korea global development Festival (2015, Ministry of Culture, Sports and Tourism). In this study, at this critical moment, this research proposes a qualitative growth strategy for the performance sector of the Andong International Mask Dance Festival through problems uncovered in all that time and solutions discussed based on the performance evaluation of the past three years on performance sector, which is the center of the festival. It is because performance of high quality and comfortable viewing environment are more important elements of success than anything else at the 10-day festival featuring the opening ceremony and 290-performance on eight stages including Andong Hahoe Byeolsingut. This research identified keys for success subdividing the performance sector into 5 categories named Andong, International, Mask Dance, Festivals, and 2016 after reviewing the various earlier studies on the Andong International Mask Dance Festival and evaluating and analyzing the performance sector during its visit to the festival for the past three years.

참고문헌 (Reference)

1 조정현, "하회별신굿의 지역성과 안동국제탈춤페스티벌의 국제화 추구의 양면성" 한국민속학회 50 : 405-436, 2009

2 엄지영, "축제 이미지가 도시브랜드자산 및 지역 애호도에 미치는 영향: 안동국제탈춤페스티벌 사례에서 지역주민과 관광객들을 대상으로" 대한관광경영학회 31 (31): 131-150, 2016

3 정은영, "지역축제의 예술적 속성과 소통의 의미(안동국제탈춤페스티벌을 중심으로)" 한국체육철학회 17 (17): 397-411, 2009

4 서휘석, "지역축제의 성공요인에 관한 연구" 한국지방행정연구원 20 (20): 207-, 2006

5 백현순, "지역 춤 축제의 성공과제 - 안동 국제탈춤페스티벌과 천안 흥타령 춤 축제를 중심으로 -" 한국엔터테인먼트산업학회 10 (10): 1-11, 2016

6 이지석, "안동국제탈춤페스티벌의 경제적 파급효과 분석 -지역산업연관모델을 중심으로-" 한국콘텐츠학회 11 (11): 371-378, 2011

7 민지은, "문화콘텐츠 소비촉진을 위한 커뮤니케이션에 관한 연구: ‘문화매개’ 개념과 ‘리좀모델’을 중심으로" 한국예술경영학회 (36) : 111-136, 2015

8 이진교, "‘안동국제탈춤페스티벌’의 전개과정과 지역사회* －‘지역 활성화’의 문제를 중심으로－" 실천민속학회 22 : 69-104, 2013

9 "http://www.worldmask.org/coding/main.asp"

10 D-H Kwon, "The Way and Tasks of Andong International Mask Dance Festiva - Settled ceremony" 27 : 2007

11 J-Y. Choi, "A Study of Effective Methods Using Character Merchandising related to Cultural Event(Focus on‘Andong International Masque Dance Festival)" 12 : 127-151, 2003

12 최성관, "2015 안동국제탈춤페스티벌 평가보고서" 114-, 2015