企業 消費者專擔部署의 政策參與度에 관한 硏究 = A Study of Participation Degree of Business Policy Decisions by Department of Consumer Affairs in Business

다국어 초록 (Multilingual Abstract)

The objectives of this study were (1) to find participation reality degree of business
policy decision by department of consumer affairs in business, (2) to investigate association factors that influence the participation degree of business policy decision by
department of consumer affairs in business using selected variables.
The data for this study 1were the sample of 110 businesses. Frequency, percentage, and chi-test were used to analyze the data from the sample.
The results of the analysis are following. It is very low participation degree of business policy decision by department of consumer affairs in business. The association factors are: (1) If the goal of consumer affair department has to prevent consumer problems: (2) If the goal of the department is to improve the quality of products through consumer input; (3) If the goal of the department has to promote selling; (4) If the head of the department has power to influence the present of the business; (5) If the characteristic of the department is to communicate with consumer or to protect the consumer; (6) If the president of the business has positive attitude toward consumerism; (7) If the members relating to business have positive attitude on consumerism; and (8) If the president of the business is interested in the work of the department.
According to finding results, it can be concluded that the function of the department of consumer affairs is cosmetic mode in our country. The department should be involved in various business policy, because the department is very close to consumer and knows the consumer's problems, need, and desires.

목차 (Table of Contents)

• Ⅰ. 序論
• Ⅱ. 理論的인 背景 및 先行硏究
• 1. 企業-消費者 「커뮤니메이션」模型
• 2. 消費者專擔部署의특성:「커뮤니메이션」媒介機能
• 3. 消費者專擔部署의 成功要因에 대한 先行硏究
• 4. 本硏究의 假說
• Ⅲ. 硏究方法 및 節次
• 1. 調査對象者 및 調査方法
• 2. 資料分析
• 3. 消費者專擔部署의 一般的 性格
• 4. 從屬變因
• Ⅳ. 結果 및 論議
• 1. 實態分析
• 2. 假說檢證
• Ⅴ. 結論과 提言