As the era of generative AI dawns, the concept of AI Transformation (AX) is emerging, which goes beyond the simple use of AI and instead uses it as a key card to change the nature of industries. The concept of DX (Digital Transformation), which permea...
As the era of generative AI dawns, the concept of AI Transformation (AX) is emerging, which goes beyond the simple use of AI and instead uses it as a key card to change the nature of industries. The concept of DX (Digital Transformation), which permeates the entire existing industrial sector, can be seen as old industries moving closer to automation through basic ICT infrastructure such as 5G and cloud. AX, conversely, can be seen as a big picture of moving towards organic intelligence through AI. In the former case, several ICT keywords can be seen as increasing industrial productivity through mechanization and automation, while in the latter case, a single keyword, AI, can be said to have maximize industrial productivity through organic process completion rather than simple automation. The global port logistics industry is currently experiencing a new paradigm shift known as AX. Therefore, the domestic port logistics industry must focus on an AI paradigm shift that goes beyond simple automation and encompasses operational strategies, organizational structures, systems, and human resource management. The Korea Ocean Business Corporation has established three major strategies: enhancing the AI capabilities of marine companies, fostering AI technology in the marine industry, and preparing for the future based on AX. The Korea Ocean Business Corporation plans to establish a one-stop AX comprehensive support system in 2025, provide AX platform and package services in 2026, and provide AI convergence and integration solutions in 2027. This study examines strategies to enhance the competitiveness of the smart port logistics industry through the adoption of AX technologies. Specifically, it proposes a blueprint for developing Korean-style smart ports, enabling domestic container terminal operators to proactively respond to global supply chain shifts and secure sustainable competitiveness. The research methodology is based primarily on a primarily literature review of academic journals and digital resources to analyze competitiveness-enhancing approaches within the smart port logistics sector.