학교 상황에서 대학생의 성별에 따른 이미지 용어 지각 및 추구 이미지 지각 차원 차이 = Differences in Perception of Image Words and Perception Dimension of Desired Image according to Sex Variable for College Students in a School Context

다국어 초록 (Multilingual Abstract)

This study was intended to identify the differences in perception of image words and perception dimension of desired image according to sex variable for college students in a school context. Data were collected by questionnaires distributed to 443 college students from August to September of 2000. After eliminating incomplete questionnaires, 396 were analyzed. As results of factor analysis, 7 desired image factors were determined for male and female, respectively. On the basis of these results, major perception differences were identified according to sex variable. Differently-perceived image words were as follows: For intellectual image, male relates it with sporty while female relates it with graceful; for masculine image, male relates it with mature while female relates it with sporty; and for feminine image, male relates it with sexy and graceful while female relates it modest, pure, and cute. Multidimensional scaling was employed to determine the perception dimension of desired image. Two dimensions were accepted to interpret the results for both sex, respectively. 'Feminine-masculine' and 'conspicuous-plain' were criteria for male students, while 'unnatural-natural' and 'feminine-masculine' were criteria for female students.

참고문헌 (Reference)

1 "일곱 가지 남성 콤플렉스" 현암사 1994

2 "의복이미지의 구성요인과 평가차원에 대한 연구" 1992

3 "의류학연구방법론" 교문사 2002

4 "성격 유형별 선호하는 의복이미지와 의복구매 행동" 25 (25): 2001

5 "상황적 자기이미지에 의한 의류시장세분화" 1996

6 "다차원척도법의 활용방안 및 발전방향-방법론적 관점에서" 11 (11): 2000

7 "남자대학생의 여성복 이미지 평가 연구" 1994

8 "Mapping the Market for Fashion Complementarity in Consumer Preferences in The Psychology of Fashion" Lexington Books 1985

9 "IMF 이후의 신세대 진바지 소비자의 브랜드 인지도 이미지 및 추구 이미지를 중심으로 한 진의류 시장 분석" 23 (23): 1999