How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022

다국어 초록 (Multilingual Abstract)

The content analysis of the Top 10 Winning Cases generated five key success factors in common: (1) identifying market opportunity by clearly understanding the demand of the current age and creating exceptional customer experiences, (2) achieving a Unique Brand Positioning (UBP), (3) build up the strong partnerships with suppliers and stakeholders, (4) prioritizing authenticity and social responsibility, and (5) focusing on unique local resources.
The insights gleaned from the Top 10 winning cases presented in the book will be helpful in developing such an Asian perspective among businesspeople and even students with great ambition to conquer the world.

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