MMORPG 게임 내 캐릭터 커스터마이징과 게임 스토리 제공이 게임태도 및 각성(SCR)에 미치는 영향 = Effects of Game Character Customizing and Game Story on MMORPG Game Attitude and Skin Conductance Response

다국어 초록 (Multilingual Abstract)

Playing game sets off many emotional responses and people tend to affect by these response. Emotion responses are important in making one to play again. Especially, pleasure and arousal are particular to this matter. Concerning emotional responses, this study has found the effect of game story and character customizing. And how the emotional responses affect game purchasing. Our research shows that the high effort in making game character is relates higher Skin Conductance Response(SCR) and self-reporting emotional response. And game story didn``t have effect on SCR and self-reporting emotional response. But in case of putting in effort to make game character, those who had read the game story reported more positive emotion. In an analysis of game attitude and purchasing intention, when self-reporting emotional response was positive, participants respond positive game attitude and purchasing intention. But willingness to pay(WTP) was reported high if the SCR was high. These results shows that positive emotional response was relates higher game attitude and purchasing. In this study, we tried to find the game content``s effect in specific game genre. In this reason, our results can be apply to real MMORPG game. And this study can be differentiated with other studies because we confirmed the relation betweenWTP and SCR. Our research implies the meaning of the game-story and character customizing and presents how to use these game-contents.

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