국내 게임 산업의 지속적 경쟁우위: Day-Wensley모형과 VRIN모형의 통합적 연구 = A Sustainable Competitive Advantage Model for Korean Game Industry: The Integration of Day-Wensley Model and VRIN Model

다국어 초록 (Multilingual Abstract)

Recently, game industry has shown a rapid growth since it has been spotlighted in view of its high growth potential. According to the statistics sourced from Korea culture & content agency, Korean game industry has made a significant growth since 2005, second only to publishing industry. This growth is twice as much to the growth of film industry. Especially, the online game segment has gained enormous profits not only nationally but also internationally as the government supports like the expansion of infrastructure and the efforts of game companies have played a key role of developing the industry. Thus, Korean game industry has grown to the biggest of the world by achieving 186 million dollar sales. Mobile industry, ranked fourth in terms of its sales just after U.S.A, Japan, and China, has shown a strong tendency to join the game industry in search of exploiting its technological capabilities. The resultant fierce competition make Korean game publishers eagerly find a way to survive between existing industry leaders and potential entrants.
This research has focused on demonstrating practical guidelines for obtaining competitive advantages and building positional advantages in both domestic and international markets. For this purposes, this study employed the two different SCA(sustainable competitive advantage) models suggested by Day & Wensley(1988) and Barney(1988).
In order to achieving purposes of this study, a survey was conducted in the two metropolitan areas, Seoul and Daegu. Day & Wensley(1988) and Barney(1988)'s sustainable competitive advantage(SCA) model was analyzed by using the structural equation analysis, specifically LISREL 8.54.
Since the capability of human resources was resulted as the fundamentals of the game publishers, it seems vital to manage employees' capabilities in order to remain competitive in the industry. In addition, the uniqueness and value of human resource competencies and differentiated techniques had positive effects on company's performances. Finally, we found that the possibility of leaking valuable resources and being easily imitated by competitors directly influences the sustainability of company's competitive position.
However, this study has some limitations. First of all, the study results may not be robust in view of the representativeness because the size of samples used for the empirical analysis were relatively limited. Therefore, it is necessary for the future research to collect a sufficient number of samples to achieve more reliable results.

국문 초록 (Abstract)

본 연구는 우리나라 게임 기업들이 중국을 비롯한 국내․외 시장에서 구축한 경쟁우위를 지속적으로 유지시키는 주요 요인을 모색하고자 진행되었다. 연구를 통해 Day와 Wensley(1988), 그리고 Barney(1991)가 제시한 모형들을 중심으로 기업들이 가진 경쟁우위의 원천을 파악하고 지속적 경쟁 우위를 획득하기 위한 통합적 모형을 제시하였다. 분석 결과를 요약하면 다음과 같다. 첫째, 우리나라 게임 개발기업에서는 여러 가지 자원들 중 특히 인적 자원 역량이 경쟁우위를 획득하기 위한 중요한 자원인 것으로 나타나 무엇보다도 업체들의 종업원 역량에 대한 투자 및 관리가 중요한 것으로 파악되었다. 둘째, 영세한 자본을 바탕으로 운영되는 국내의 많은 업체들에게 초기 마케팅에 대한 투자가 부담이 될 수 있겠으나 장기적인 경쟁우위 확보를 위해서는 단기적인 비용측면의 불리함을 감수해야 하는 것으로 나타났다. 셋째, 업체가 보유한 인적 자원 역량이 경쟁 기업과 유사할 지라도 시장에서 유용하다면 지속적 경쟁우위의 획득이 가능한 것으로 파악되었다. 그러나 마케팅 역량과 경영관리 능력은 다른 기업들과 차별되는 희소성을 지녀야만 지속적 경쟁우위 획득이 가능한 것으로 나타났다.

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