브랜드자산 구성요소들의 순차적 효과 검증에 관한 연구

목차 (Table of Contents)

• 요약
• 1. 서론
• 2. 이론적 배경
• 1) 브랜드자산 구성요소
• 2) 브랜드자산 구성요소에 대한 실증연구
• 3. 연구문제
• 4. 실증분석
• 1) 관련 변수들의 측정
• 2) 피라미드 형식의 영향력 모형 구성
• 3) 계층적 효과의 검증
• 4) 브랜드 선택변수에 대한 영향력 검증
• 5) 분석결과 요약 및 논의
• 5. 연구의 의의, 한계 및 향후 연구방향
• 참고문헌
• Abstract

참고문헌 (Reference)

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