Corporate strategies for Southeast Asia after the crisis : a comparison of multinational firms from Japan and Europe

목차 (Table of Contents)

• CONTENTS
• List of Tables = ⅶ
• List of Figures = ⅸ
• Foreword / by Irmela Hijiya-Kirschnereit = ⅹ
• Preface = xii
• List of Abbreviations and Acronyms = xiv
• Notes on the Contributors = xvi
• PART Ⅰ MULTINATIONAL COMPANIES IN SOUTHEAST ASIA AND IN THE GLOBAL ECONOMY
• 1 The Multinational Corporation : The Managerial Challenges of Globalization and Localization / Stephen Young = 3
• 2 Asian Economies at the Crossroads : Crisis, Transformation, Adaptation / T$$\bar o$$ru Yanagihara = 25
• 3 The Role of Foreign MNCs in the Technological Development of Singaporean Industries / Poh Kam Wong ; Annette A. Singh = 40
• PART Ⅱ PRODUCTION
• 4 Options for Strategic Change : Screwdriver Factories or Integrated Production Systems? / Hideki Yoshihara = 57
• 5 Production Strategies of Japanese Firms : Building up a Regional Production Network / Jochen Legewie = 74
• 6 Production Strategies of European Firms : Between Retrenchment and Expansion Opportunities / Corrado Molteni = 100
• PART Ⅲ MARKETING
• 7 Options for Strategic Change : Exploration or Exploitation in Marketing for New Wealth Creation / Tomoaki Sakano ; Arie Y Lewin ; Naoko Yamada = 123
• 8 Marketing Strategies of Japanese Firms : Building Brands with a Regional and Long-term Perspective / Hendrik Meyer-Ohle ; Katsuhiko Hirasawa = 141
• 9 Marketing Strategies of European Firms : Reconfiguration and Expansion / Keri Davies = 163
• PART Ⅳ CORPORATE FINANCE
• 10 Options for Strategic Change : The Importance of Equity, Debt and Internal Financing for Multinational Corporations / Dennis S. Tachiki = 187
• 11 Corporate Finance Strategies of Japanese Firms : Sophistication of Local Financing / Etsuko Katsu = 199
• 12 Corporate Finance Strategies of European Firms : Between Opportunities and Continuation / Steen Hemmingsen = 215
• PART Ⅴ CONCLUSIONS
• 13 Economic Crisis and Transformation in Southeast Asia : The Role of Multinational Companies / Jochen Legewie ; Hendrik Meyer-Ohle = 231
• Index = 251