Visitez l'Italie : Italian state tourist propaganda abroad 1919-1943 : administrative structure and practical realization

목차 (Table of Contents)

• CONTENTS
• Ⅰ INTRODUCTIOIN = 9
• 1.1 The State of the Existing Research = 11
• 1.2 Defining the Main Questions = 14
• 1.3 The Basic Concepts = 17
• 1.4 Methods and Primary Sources = 22
• Ⅱ FROM PRIVATE INITIATIVES TOWARDS STATE PARTICIPATION = 27
• 2.1 The Era of Private Enthusiasts = 27
• 2.1.1 Interests Is Aroused = 27
• 2.1.2 The Increase in Activity during the Final Years of the belle Epoque = 37
• 2.2 The Watershed
• 2.2.1 The Outbreak of the First World War Changes the Scene = 45
• 2.2.2 The State Steps Forward-Preparations for the Future = 48
• Ⅲ THE ERA OF SYSTEMATIC STATE PROPAGANDA FOR TOURISM BEGINS (1919-1926) = 56
• 3.1 The Changing World = 56
• 3.1.1 Italy and a World Recovering from War = 56
• 3.1.2 The Beginning of the Reign of Tourism = 58
• 3.2 The Administrative Structure = 66
• 3.2.1 ENIT-A New Institution for Carrying out the Propaganda = 66
• 3.2.2 Argumentation for the Necessity of Tourist Propaganda = 69
• 3.2.3 Financial Resoureces = 73
• 3.3 State Tourist Propaganda Comes to the Fore = 77
• 3.3.1 The First Chain of Offices Abroad = 77
• 3.3.2 The Power of the Word = 88
• 3.3.3 The Bel Paese Illustrated = 109
• 3.3.4 Tourist Stands at Exhibitions and Fairs = 120
• 3.3.5 Contacting Specific Target-groups = 123
• 3.4 The State Tourist Board vs. Other Agents in the Field of Tourist Propaganda = 126
• 3.4.1 Collaboration in Italy, in Practice and in Theory = 126
• 3.4.1.1 Supplementing and Sustaining State Tourist Propaganda = 126
• 3.4.1.2 Conflicting Interests = 134
• 3.4.2 Attempts at International Collaboration = 140
• 3.5 The Results of Tourist Propaganda = 144
• Ⅳ. TOURIST PROGANDA DURING THE YEARS OF ADMINISTRATIVE INNOVATIONS AND CONFLICTS (1927-1934) = 149
• 4.1 From Prosperity to the Great Depression = 149
• 4.1.1 The Consensus of FAscist Italy = 149
• 4.1.2 New Trends in Travelling = 151
• 4.2 The Capacity to Make Tourist Propaganda = 162
• 4.2.1 A Stricter Distinction between Tourist Propaganda and the Travel Trade = 163
• 4.2.2 Tourism in the State Bureaucracy = 170
• 4.2.3 The Increasing Need for Tourist Propaganda versus Diminishing Financial Resources = 174
• 4.3 Tourist Propaganda in the Poor Years = 180
• 4.3.1 Innovations in Tourist Propaganda = 180
• 4.3.1.1 Reconstructing Representation Abroad = 180
• 4.3.1.2 On the Air = 186
• 4.3.1.3 The New Italian Look in the Exhibitions = 189
• 4.3.2 Old Solutions still of Use = 195
• 4.3.2.1 Millions of Brochures = 195
• 4.3.2.2 The Increasing Improtance of Periodicals and Press Insertions = 214
• 4.3.2.3 Motionless Pictures and Motion Pictures = 221
• 4.3.2.4 Special Themes = 232
• 4.4 Freedom and Control - Attempts to Strengthen State Control = 235
• 4.4.1 CIT, Rival of the State Tourist Board? = 235
• 4.4.2 Other Italian Institutions in the Field of Tourist Propaganda = 237
• 4.4.3 International Joint-efforts = 245
• 4.5 Praise and Reproof : the Quality and Effectiveness of Tourist Propaganda = 250
• Ⅴ. STRICT STATE CONTROL OVER TOURISM (1935-1943) = 260
• 5.1 The Years of Global Crises = 260
• 5.1.1 The Aggressive Empire = 260
• 5.1.2 Tourism in a Tense World = 262
• 5.3.1 Official Tourist Propaganda on the Beaten Track = 284
• 5.3.1.1 Familiar Message in Conventional Form = 284
• 5.3.1.2 New Techniques and Styles in Films and Posters = 288
• 5.3.2 Fascist Imprint on Tourist Material = 298
• 5.3.2.1 Fascist Rhetoric = 299
• 5.3.2.2 Fascist Italy in Exhibitions = 308
• 5.4 Tourist Propaganda during the War = 314
• 5.4.1 Tourism and War-and Impossible Combination? = 314
• 5.4.2 Tourist Propaganda in Deeds and Plans = 318
• 5.5 On Balance = 329
• 5.5.1 State Dominance in Tourist Propaganda = 329
• 5.5.2 Efficiency of Tourist Propaganda = 335
• Ⅵ. POSTSCRIPT TO INTERWAR TOURISM = 340
• Ⅶ. CONCLUSION : FORMATION OF A BASIC CHARACTERISTIC OF MODERN TOURISM = 345
• Abbreviations = 358
• List of Sources = 359
• Appendices = 391
• Index of Names of Persons and Organizations = 400